We established and then directed a cross-functional project team that successfully completed the worldwide implementation of a new corporate identity. The program included external and internal signs at 3,600 facilities in 38 states and 6 countries, all branch merchandising hardware and software at 3,200 branch and remote ATM locations, the website and intranet, business forms and stationery and all high profile corporate sponsorships like Fenway Park, the Massachusetts Turnpike, Yankee Stadium and Times Square. The tactical implementation plan rolled-out over 16 separate phases over 2 years. Program was completed on time and well below the Bank set budget.